Etude
House brand hired a professional advertising model Sandara Park as
their new house model. And sells lovely pink rabbit umbrellas as
commemoration to their Be Sweet Festival this May. And just an interval
of one week after its release, the limited sale umbrellas reaches to
40,000 sold out making it as a smash hit.
The umbrella
that is called ‘Sweet Bunny’ umbrella is sold in 2,000 won if you buy
an Etude product worth 20,000 yen or more. And a whipping 40,000
umbrellas have been sold for the first week of its release.
Sandara
Park wearing a beautiful floral dress while holding a sweet bunny
umbrella garners attention, and the attention to the concerned umbrella
was explosive as well.
Moreover, it was also said that
the umbrella also attracts foreign tourist and consumers who go the
store and said it was lovely and buy the umbrellas as best for
souvenirs. And the popularity of the other product in different colors
are well received too.
The Etude Representative said,
“The concept came from Sandara Park’s nickname ‘Santokki’ which means
rabbit.” he added, “The reactions of the public were far better than we
thought and expected. It was very surprising. After this, it is
scheduled to release more of products that will capture customer’s
heart.”
Etude House ‘Sweet Bunny’ umbrella can be seen in their stores nationwide this May, and to online shop as well.
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