The "Hyori Effect" continues with Calvin Klein's swimwear

Despite being inactive in the music industry since her last album "H-Logic," Lee Hyori continues to prove the effect of her image in the advertisement industry. Dubbed as the "Hyori Effect," it has been reported that Lee Hyori's latest endorsement with Calvin Klein has gained impressive requests from consumers after she was seen wearing them.

In an upcoming issue of Cosmopolitan, Lee Hyori donned a black Calvin Klein one-piece suit for the summer and portrayed a sultry concept in the magazine's spread. It has been confirmed that requests for the swimsuit have been increasing after photos of the shoot were released.

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