2NE1's Park Sandara recently aided the cosmetics brand Etude House in sales, by selling 40,000 rabbit umbrellas within the first week of the product's release.
The cosmetics brand Etude House recently announced that they have sold out of their 40,000 special pink bunny umbrellas in only a week, which they are attributing to their long-time spokes model Park Sandara of 2NE1.
As soon as the above image of Dara posing with the cute umbrella as released through the brand's official website, orders began pouring in. Created in likeness of Dara's nickname, they were available for purchase for about $2 USD when $20 dollars of products were purchased. Within the first week of the product's release, an impressive 40,000 umbrellas were sold.
Etude House revealed that Dara not only significantly raised their sales, but even brought in a foreign consumer base. Reportedly, tourists recently visiting a location in Myungdong brought an umbrella in every color after seeing a promotional picture featuring Dara.
A representative of Etude House stated, "The concept for the umbrellas came from Sandara Park's nickname 'Santokk' which means rabbit." He continued, "The reactions of the public were far better than we had initially expected. We were very surprised with the strong response. Because of this, we are now planning on releasing more products in an attempt to capture the public's heart again."
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