MBLAQ's Joon landed his very own endorsement as he was recently selected to be the new underwear model for M Corset's "Kiss Republic."Recently, sets from his latest photoshoot were released online with Joon sporting the brand's underwear line as he bravely showed off his sculpted muscles. Joon, along with the rest of MBLAQ, were previously nicknamed "Chic Dolls" after continiously showing off their chic charm despite different concept images.
Meanwhile, Jang Sungmin, the executive of marketing for M Corset revealed their thoughts on why they selected Lee Joon as their new endorser. He was quoted saying that, "Kiss Republic’s target age group is twenty something year old women and the brand image fits well with Lee Joon because our brand image is unique.” He continued with, “Also, the reason why we chose Lee Joon is because of the idea that a strong man would offer female underwear.”
Are you happy with Lee Joon's new modelling contract? Here is a teaser photo from his recent photoshoot!
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