1. Lee Seung Gi: Lee Seung Gi undoubtedly takes first with a total of 12 endorsed products beneath his belt for this year alone. Due to his recent transformation from the "Nation's Little Brother" to a strong, mature man, he has succeeded in catching the hearts of fans, and the eye of industry representatives, earning the him the title "CF King".
2. Big Bang: Endorsing everything from cameras to ice cream, Big Bang has represented a total of 10 separate products this year. The widely varied styles of each member also gives the group the valuable quality of versatility, allowing them to portray a large variety of products.
3. 2PM: Their "beastly" image has allowed the manly 2PM to successfully break into the advertising market. With various drink advertisements beneath their belt, such as Coke and Coke Zero, the boys of 2PM are tied with Big Bang for a total of 10 endorsement deals.
4. Song Joong Ki: Since his starring role in the hit drama "Sungkyunkwan Scandal", Joong Ki's been on an expedited rise upwards, and currently has a total of eight endorsement deals to speak of.
5. Hyun Bin: Although currently serving in the armed forces, fans can still enjoy their favorite "Secret Garden" actor on screen with a total of eight endorsement deals, sich of which were shot only two months before his enlistment. In response to the popularity of Hyun Bin's character in "Secret Garden", a representative of MBC stated, "When a drama hits jackpot, you can make an advertisement without the need for any other special storytelling. His popular phrases won’t be erased from the minds of consumers."
6. Jo In Sung: Only a month since his discharge from the military and Jo In Sung has already become one of the top stars in the advertisement industry. Jo In Sung’s become the new face of various smartphone and beer brands, for a total of seven deals. Reportedly, he's earned $4 million USD in commercials alone.
7. Won Bin: Although he has not participated in any dramas or movies, his handsome looks make him a favorite among advertisement agencies. A representative of the industry stated, "The popularity of 'The Man From Nowhere' really escalated his sexy image, so he's, naturally, a popular choice with female consumers." Won Bin rounds out the list with a total of six endorsements this year.
1. SNSD
2. Lee Min Jung
2. Kim Yuna
4. Shin Min Ah
5. IU
6. Hwang Jung Eum
7. Lee Na Young
source:
>www.gokpop.com
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