2NE1
who have made their comeback with new song 'Ugly' and hold the record
for having '5 continuous all-kills' is making news for creating hit
music videos as well.
On
27 July, YG Entertainment broadcasted 2NE1's Ugly music video on their
Youtube channel; within 3 days, the number of views exceeded 800,000. On
29 July, the figure was close to 1,000,000 views. In addition, the
video is spreading like wildfire on portals, social networking sites,
personal blogs, etc., and is creating quite a sensation.
The
song is gaining attention because its sad lyrics which express the hurt
that those who aren't pretty receive from people's judgements is set to
an up-tempo rock melody.
In
particular, the chorus, 'I think I'm ugly and nobody wants to love me.
Just like her, I wanna be pretty' is fun, but at the same time is highly
relatable to anyone who has ever fretted over his or her looks.
The
music video captures the distinctive 2NE1 charm and adds on the unique
lyrics of the song to end on an extraordinary note. The vibrant colours
and imaginary performance concept is definitely enough to capture the
eyes and ears of viewers.
In
addition, there are rumors that overseas fans are flooding internet
message boards with comments on the song. One overseas fan had this to
say, "2NE1 always creates songs that gives listeners enjoyment. I think
this is especially so with this song. Please create an English version
too."
Meanwhile,
2NE1 who have started their busy activities for ‘Ugly’ will hold their
first solo concert ‘NOLZA’ from 26 August to 28 August and will
officially debut in Japan in September.
Source: OSEN via Nate
Translated by mandu00 @ygladies.com
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