TVXQ to endorse French fashion brand Lacoste

Popular boy group TVXQ will start to endorse French brand Lacoste. SM Entertainment revealed this news through a press release earlier today, saying that they recently signed a friendship contract with the brand to act as promotional ambassadors. The boys will not only wear the brand's clothes and take part in a fashion shoot, but they will also attend the fashion show for the first collection by Lacoste's creative director Felipe Oliveira Baptista in New York.

As the brand has plans of expanding to a more global level, they decided to use TVXQ as endorsers. They were said to have the power to increase sales with being one of the leading Kpop groups in the music scene since their debut not only in their home country but in various other Asian countries as well.

source:
>www.koreaboo.com